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Investment Myths: What They Don’t Teach You in Economics School

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Formal economic education provides a foundation, but rarely helps build confidence in personal financial decisions. Academic courses cover macroeconomics, capital theories, and market behavior models, but often miss the applied level.

As a result, even those who studied at economic faculties continue to believe in common myths about investments. Meanwhile, these myths hinder the development of a personal strategy, the proper assessment of investment risks, and capital management.

Lex

The Illusion of Knowledge: How False Confidence Is Formed?

One of the dangerous paradoxes is the feeling that knowledge about interest rates and GDP automatically provides an understanding of personal investments. However, investments for beginners require skills, not just theory: calculating returns, evaluating bonds, comparing stocks, analyzing portfolios. The formal approach replaces practice, and as a result, graduates do not know how to start investing in real instruments.

Myths about investments are often reinforced by the education system: students study models that work in ideal conditions but do not address real-life situations. As a result, simple things like choosing a broker, assessing risk, and asset purchase strategy remain overlooked.

Myth #1. Financial Education Guarantees Success

The notion that a diploma provides an advantage in investments is not supported by practice. Investment myths include the belief that education fills all gaps. However, real income depends not on theories but on decisions. The ability to analyze, develop a strategy, manage emotions, and allocate capital is more important than academic knowledge.

#2. Invest Only When You Have Excess Funds

In academic circles, the thesis often heard is: save first, then invest. In reality, the earlier you start the investment journey, the better the results. Even small amounts invested regularly yield long-term effects through compound interest. Investments for beginners are not about millions but about starting with a minimal deposit and discipline.

#3. All Risks Must Be Eliminated in Advance

The idea of complete predictability is a typical investment myth. Investment risks cannot be completely eliminated, but they can be calculated, accepted, and factored into the portfolio. In reality, actions taken with calculated risk lead to growth, while trying to avoid any fluctuations leads to stagnation. This is where academic principles contradict practice.

#4. Investments Require a Lot of Time and Daily Market Analysis

This myth is even supported in the educational environment, creating an image of a person constantly watching charts. In practice, one can choose a conservative or automated strategy, minimize involvement, and achieve stable profits. Investments do require a lot of time—an assertion refuted by real investor cases working through index funds and automatic contributions.

#5. The Most Reliable Asset Is Real Estate

Many still believe that investing in property is the only way to preserve money. However, real estate is a less liquid asset that requires significant costs upon entry and exit. Unlike securities, selling property quickly and without losses is not guaranteed. Investment myths related to “bricks and mortar” are outdated in the digital economy.

#6. It’s Better Just to Save

Amid uncertainty, the advice to “just save” is often heard. However, without growth, capital loses its value under inflation pressure. Even the most reliable savings depreciate if they are not working. A properly selected portfolio of stocks and bonds allows for capital preservation and growth with moderate risk.

#7. Putting Money in a Deposit Is Better

Many students and graduates unfamiliar with practice rely on banking instruments. However, the actual profits from deposits are often below the inflation level. In the long term, such investments lead to stagnation. Even investments for beginners through funds offer higher efficiency!

#8. All Investments Are Complicated

A myth formed in the educational environment: investments are stressful and only risky people engage in them. However, there are tools with predictable income, regulated by the government, suitable even for the most cautious individuals. Minimizing risks in investments is achieved through tools, not by avoiding participation.

#9. A Successful Investor Is a Market Guru

Reality shows the opposite: the most stable investors are not those who predict trends but those who regularly invest and hold portfolios long-term. The image of a “trading genius” is a myth promoted by the media. In real practice, a simple strategy yields better results than complex speculations.

#10. Investing During a Crisis Is Not Advisable

A crisis is not a stop sign but an opportunity. It is during downturns that assets can be purchased at reduced prices. Investment myths that instill fear during turbulent periods hinder seeing the growth potential. The history of the stock market shows that recovery periods always follow declines.

Why Doesn’t the School of Economics Teach Investing?

The reason is simple: the university’s goal is to provide a foundation, not to develop practical skills. Practice, thinking, and strategy are developed independently. Investment myths persist precisely because they are rarely questioned in the educational environment.

They do not teach how to analyze the stock market, how to allocate income, how to set up a personal investment plan. Real instruments like bonds, trading, dividends, coupon mechanics are not explained.

What Is Truly Important to Know at the Start to Avoid Investment Myths?

The School of Economics does not provide the following fundamental principles necessary for every investor:

  • Investing can and should be done with minimal amounts;
  • Strategy is more important than the amount;
  • Risks are not enemies but factors to be managed;
  • A broker is not just an intermediary but a key to the platform;
  • Coupons and dividends are the basis of stable passive income;
  • Liquidity and distribution are more important than “loud” assets;
  • Stocks are not enemies but the main driver of portfolio growth;
  • You don’t have to be an expert to start;
  • Analysis is more important than intuition;
  • Discipline is more valuable than prediction.

Understanding these principles forms a solid strategy and dispels false financial beliefs.

Irwin

Conclusion

Investment myths persist not only in the minds of unprepared individuals but also within the education system. The lack of practical tools, the substitution of reality with models, the ignorance of decision-making psychology—all hinder the development of a personal strategy.

However, understanding the essence, knowledge of mechanisms, discipline, and a sober assessment of risks allow for the creation of a sound investment model. This is not taught at the university—and this is what becomes the foundation of financial independence!

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Investing in trading opens up a wide range of opportunities for capital growth. Before diving into the world of trading, it’s necessary to understand key aspects such as trading strategies, market analysis, and choosing the right instrument. The development of technology has made buying and selling more accessible, leading to an active growth in online trading and e-commerce volumes.

Investing in Trading: The Main Stages

Capital trading is the process of investing assets for the purpose of profiting in the financial markets. This includes diagnosing market trends, selecting strategies, and managing risks.

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Investors can choose between short- and long-term approaches depending on their financial goals and risk levels. The main objective is to minimize losses and increase profitability. It is important to consider the current state of the trading platform to make informed decisions.

There are several key factors to consider when investing in trading:

  1. Environmental Analysis: A thorough analysis of current market conditions helps predict future changes and determine the best time to enter or exit a trade.
  2. Trading Strategies: Choosing the right tactics plays a key role in achieving success. Trading methods can range from aggressive to conservative depending on the objectives.
  3. Risk Management: Control allows you to minimize potential losses and protect capital from unforeseen events.

Financial Markets and Their Impact on Trading

Investing in Trading: The Main StagesChanges in asset prices, increased volatility, and various external factors directly affect the success of trading operations. World events, economic reports, and macroeconomic indicators have a significant impact on the movement of trading platforms. For example, changes in interest rates by central banks or economic sanctions can cause large swings in the prices of currencies and stocks.

Financial markets are divided into several categories: currencies, commodities, equities, and debt. Each offers different trading opportunities. For example, currencies are characterized by high liquidity, while equities are more suitable for long-term investments in companies with high growth potential.

Online Trading and Its Investment Potential

Technological advances have led to a boom in digital sales, providing investors with new opportunities to make money. Online trading has become especially popular due to its accessibility and convenience. Anyone with an internet connection can start trading, regardless of their geographic location.

There are different platforms, each offering unique tools for analysis and decision-making. Brokerage platforms allow the use of automated trading systems, which can significantly facilitate the trading process and minimize the human factor. It is also important to note that online trading has access to global markets, making trading more flexible and efficient than traditional methods.

Trading Strategies for Investments: How to Choose the Right One

Successful trading requires choosing the right strategy. There are many approaches, each with its own characteristics and suitable for a specific type of investor. The choice depends on several factors: goals, experience, risk level, and time available to implement the trade.

Examples of Popular Strategies

Day Trading

This involves buying and selling assets within a day in order to make a quick profit. The method requires constant attention to the environment, rapid decision-making, and the use of technical research. This approach is suitable for those willing to work in conditions of increased volatility, as prices can fluctuate significantly throughout the day. The main advantage is the ability to make money daily, but it requires a high level of discipline and emotional stability.

Trend Trading

Based on diagnosing market trends, it allows investors to follow the movement of a niche market to maximize returns. Traders here try to identify long- and medium-term prospects and make decisions based on their research. The method often involves the use of tools such as moving averages and support and resistance levels.

Investing in Growth Stocks

Focused on purchasing assets from companies with high potential and long-term retention. The strategy involves analyzing companies’ financial performance, market position, and outlook. Ideal for investors seeking long-term profits and willing to take greater risks.

E-commerce and its relationship with business investments

The development of e-commerce has opened up many new opportunities for commerce, including the creation of online stores and platforms for selling digital goods and services. Online commerce is characterized by high growth rates, making it especially attractive for investors seeking high-yield projects. Popular platforms such as Amazon and Alibaba are examples of successful e-commerce investments.

Kraken

The field also offers the opportunity to use various tools to analyze consumer behavior. Data analytics technologies make it possible to more accurately predict customer preferences and adapt approaches to changing operational environments.

Investing in Trading: Conclusion

Online Trading and Its Investment PotentialInvesting in trading opens up many opportunities for profit, but requires a careful approach and in-depth analysis. Understanding the key aspects (strategy selection, financial market diagnosis, and leveraging the potential of e-commerce) helps minimize risks and increase profitability. Now is the time to think about how you can apply this knowledge in practice and how to take the first step toward successful investments.

Each era gives birth to its own money symbols. In the 2020s, one of them is a coffee shop. Not just a place, but a multifunctional cross between an office, an interest club, and a marketing platform. Coffee sales have moved into the category of high-turnover microbusiness with minimalist aesthetics. This type of business proved to be resilient even in the years 2020-2022, when offline retail, catering, and entertainment venues were declining. Demand remained stable, and even the average check increased. In 2024, the coffee market in Russia increased by 7.3%, reaching over 290 billion rubles in turnover. Interest in the niche remains consistently high, especially among investors. They are looking for businesses with a clear model and a short payback period.

From a financial and management perspective, is it worth investing in a coffee shop in 2025 is a question that has long lost its romanticism. It’s about calculation, logistics, analytics, and fighting for traffic. Let’s consider all the nuances in this article.

Monro

### Investment Attractiveness of Cafes

By the beginning of 2025, investments in the coffee business have transitioned from being a trend to a stable investment format. Simple start-up, stable demand, and high profitability make the model attractive. The volume of investments in the market reached 7.9 billion ₽, showing an 8% growth compared to the previous year. To-go formats and franchises are leading, thanks to easy scalability and risk reduction.

Drinks provide a margin of up to 300%, and the profitability of a coffee establishment is usually 30-45%. The revenue of a successful location starts from 500,000 ₽, with a payback period of at least 6 months.

A coffee franchise strengthens positions: the brand, training, and standards simplify the launch. Even with high competition, demand in regions remains stable. This is why the question remains relevant: is it worth investing in a coffee shop if the format continues to show growth.

### Financial Model of a Coffee Establishment

A clear business model of a coffee project helps reduce risks and accurately forecast profitability. Initial investments in an establishment start from 850,000 ₽. The main expense items are rent, renovation, equipment, and marketing.

Equipment for a coffee shop includes a coffee machine, grinder, showcases, and working inventory – a significant part of the budget goes to this.

Monthly expenses include rent, salaries, taxes, logistics, and raw materials. Food costs – up to 25% of revenue. With stable operation, a to-go location brings good income. Its net profit varies depending on traffic and costs.

Buying an existing coffee business is a quick start but requires document and financial checks.

To understand whether investing in a coffee shop is worth it, it is necessary to control every ruble and manage the project’s economy wisely.

### Evaluation of Risks and Profitability of a Coffee Business

More than a third of new coffee shops close in the first year. Reasons include errors in traffic assessment, weak business model, and inflated expectations.

For example, a coffee shop in the center of Novosibirsk with investments of 1.8 million ₽ did not break even – it lacked guest traffic. Another location in a residential area for 700,000 ₽ paid off in six months due to stable foot traffic.

A franchise of such an establishment reduces risks through standards and support. However, external threats remain: price increases, supply disruptions, staff turnover.

Whether to invest in a coffee shop depends on the ability to manage not only profit but also risks.

### Competition in the Coffee Establishment Market

Metropolitan markets are oversaturated – there are over 8000 cafes in Moscow alone. Coffee shops in central districts stand literally opposite each other. In small and medium-sized cities, market competition is lower. The density of establishments remains within one point per thousand people. This opens up prospects for new formats.

Three types of players operate in the market:

– boutique coffee shops;
– franchise projects;
– mobile formats and kiosks.

Those who offer a non-standard approach win: unique flavors, local collaborations, events. Therefore, the question remains relevant: is it worth investing in a coffee shop if the concept stands out from competitors.

### Entry Formats: Franchise, Ready Business, From Scratch

The coffee business offers three main starting options. Starting from scratch provides complete freedom in choosing a concept but requires time, experience, and significant expenses. Most of the budget goes to renovation, equipment, and design.

A coffee franchise provides a quick start without unnecessary complexities: brand, standards, marketing, and location assistance come as a package. However, strict frameworks and royalties limit flexibility.

Buying an existing coffee shop helps start quickly. This option saves time on launch. But before the deal, it is necessary to carefully check the documents, debts, and actual financial indicators. Without this, there is a high risk of mistakes.

Choosing a location for such establishments is a key success factor. Even a strong concept does not work without traffic.

The format can vary, but the essence is the same – whether to invest in a coffee shop if there is no clear idea and financial cushion for the first months.

### Profit: The Truth Without Sugar Coating

The profitability of a coffee shop depends not on the number of drinks but on the precise calculation of all expenses and revenues. Drinks bring good income due to high markups. Additional options – desserts, syrups, plant-based milk – increase the order price. This raises the average check and makes each sale more profitable.

A coffee bar with good foot traffic can bring stable income. With proper expense management and careful control of drink costs, the business yields a confident net profit. It allows covering costs and forming a reserve for development.

Additional revenue channels:

– merchandise, beans, accessories sales;
– cuppings, coffee masterclasses;
– collaboration with local bakeries;
– delivery through aggregators;
– coffee subscriptions.

The financial result of the establishment is formed by several factors. It is important how the team works, how well internal processes are organized, and how quickly the establishment adapts to seasons and guest tastes. The faster the business reacts to changes, the more stable the income.

Continuous analysis: LTV, revenue, average check, rejection of non-performing items – are critically important. Only this way can a confident answer be given to the question: is it worth investing in a coffee shop if the goal is not to indulge ambitions but to earn.

Slott

### Conclusion

Starting a coffee project is not about cozy armchairs and Edison lamps. It’s about calculation, economics, and daily micromanagement. The breakeven point usually comes in 4-6 months. A successful project recoups investments in 8-14 months. But without experience, market understanding, and a safety cushion, opening a coffee business turns into an expensive experiment.

Format, location, team, food cost control, menu flexibility, analytics – all of this matters as much as coffee quality and atmosphere. This is why whether to invest in a coffee shop is not about the industry but about the approach. If the approach is systematic and the calculation is cold, coffee warms not only the hands but also the account.