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What is profitable to sell on marketplaces right now?

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What is profitable to sell on marketplaces is a question that is now being answered not by intuition, but through numbers, analytics, and precise calculation. In conditions of high competition and fluctuating demand, those who do not guess, but systematically approach the choice of niche, evaluate profitability, and calculate logistics before launch are the winners.

The current approach is based on three parameters: profitability, forecasted demand, and logistics. Let’s take a closer look at what is profitable to sell on marketplaces in this article.

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Top growing products for sale on marketplaces

On marketplaces, the winner is not the one who guesses trends, but the one who can do the math of the niche. Certain categories grow not seasonally, but due to consumer behavior and logistical logic. Current assortment analytics on online platforms record demand growth in the following categories:

  1. Car accessories: consistently high frequency, high profitability, constant demand, low return rate.
  2. Cosmetics from small brands: the trend for “clean composition” combined with local production ensures high sales and low logistics costs.
  3. Products for dachas and gardens: a seasonal but very profitable segment, especially in regions.
  4. Organizers and storage systems: popular items with minimal investment in packaging and transportation.
  5. Underwear and socks: an “evergreen” category — compact storage, quick delivery, no need for complex certifications.

What is profitable to sell on marketplaces is determined not only by the niche’s popularity but also by the level of competition within it. A successful launch requires an evaluation not of sales volume but of the density of offerings on the first pages and the share of own brands.

What products to sell on marketplaces

Understanding what to choose to sell on marketplaces is formed not by intuition, but by specific metrics: number of sellers, number of SKUs, frequency of search queries, number of reviews on top products.

Choosing a product for a marketplace requires a balance: a low entry threshold combined with high chances of getting to the top. Such an assortment should not depend on seasonality, not require complex certification, and be easily scalable.

Top niches: children’s products, textiles, sports goods, kitchenware. But only with proper packaging, precise analytics, and good logistics.

Algorithm for choosing a product

Launching sales is not about inspiration but cold calculation. To understand what is profitable to sell on marketplaces, it is important to go through the filter of numbers, not just rely on intuition.

To receive stable revenue from sales, the following 5 steps will help:

  1. Choose a niche with real, not abstract demand. Analyze search results for frequent queries, record the number of competitors, clarify the dynamics.
  2. Check profitability. Calculate net profit per unit considering packaging, platform fees, logistics, return costs.
  3. Check how easy it is to obtain certificates. Evaluate deadlines, costs, list of documents. Exclude niches requiring mandatory government registration.
  4. Work on logistics. Compare FBO and FBS conditions, calculate delivery, storage, packaging costs. Specify dimensions to reduce logistics expenses.
  5. Model purchases. Estimate the budget for promotion — without initial traffic, even the most popular marketplace product won’t sell.

Following this algorithm helps reduce risks at the start and more accurately assess the niche’s prospects. The right product is not just an item but an economically calculated solution ready for scaling.

What to sell on Wildberries

Wildberries scales the assortment best. What is profitable to sell on marketplaces of this format are categories with frequent search queries and high turnover: underwear, cosmetics, household goods. The platform aggressively promotes inexpensive items, especially from its own production.

It is important to note: Wildberries requires high shipping speed. Warehouses are distributed by regions, products are moved automatically, and penalties are immediate.

What to sell on Ozon

Ozon values assortment and card depth. Here, the brand strategy works: unique USP, thoughtful photos, animations, detailed descriptions. What is profitable to sell on marketplaces of this format? It’s non-standard but versatile products: eco-friendly household products, smart home devices, original pet products.

Customer loyalty is higher, purchases are more stable. At the same time, the online store actively promotes its own logistics and advertising services.

What to sell on Yandex Market

The platform targets a tech-savvy audience. Demand is growing here for electronics, gadgets, products from the “smart home” segment. What is profitable to sell on ecosystem-type marketplaces? Products with built-in value and minimal competition. Packaging and description directly impact sales.

Yandex actively promotes the assortment by clicks, so clickability of the card is more important than price.

Accounting for logistics and packaging: how to save

Transitioning from idea to launch requires not only choice but also careful cost control. The main costs lie in packaging, transportation, and purchases. Bulky products increase storage costs, and non-standard packaging can double logistics expenses.

The rational solution is to package the product so that it meets platform requirements but takes up minimal space. Reducing returns is achieved through precise labeling and quality photos. A profitable assortment is compact, low-maintenance products without fragile elements — minimizing losses during delivery.

Brand and own production

Creating a brand and launching own production is not a trend but a tool for controlling profitability. In popular niches, manufacturers earn 2-3 times more profit per unit. This approach is especially effective when working with high-demand products.

What is profitable to sell on marketplaces under your own brand are simple but necessary products: towels, thermos mugs, silicone baking molds. Unique packaging and design create additional value. Connecting a contract with a domestic manufacturer shortens the supply chain and eliminates intermediaries.

Search query as a guide

A search query is not just a keyword but an indicator of current audience behavior. What is profitable to sell on marketplaces can be seen from the frequency of the query and its seasonal dynamics. Using analytical services (MPStats, Mafin, Selvery) allows pinpointing queries with high demand and low competition.

Popular products for online sales can be easily identified by a combination of parameters: average number of reviews on top products — up to 100, level of competition — not more than 5 sellers per 1 SKU, stable growth of search traffic — at least 20% per month.

Specific examples of profitable solutions

Analysis of successful products on platforms is a guide for launching your own sales. It is specifics that allow you to see the logic of demand and calculate potential in advance.

What is profitable to sell on marketplaces is guided not by theory but by numbers:

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  1. Compact mini irons for travel. Purchase price — 230 ₽, retail — 890 ₽. Profit margin — 62%. Demand grows during vacation season. Returns — less than 2%.
  2. LED strips with remote control. High-frequency query, high sales, low cost. Simple logistics.
  3. Food containers with dividers. Fit the wellness trend, in demand year-round, easily branded.
  4. Baking assortment with culinary recipes in the description. Added value increases conversion.
  5. Manicure sets. Low entry, high profitability, high average check with cross-selling.

All these examples are united by clear economics: high profitability, easy launch, and stable demand. With proper packaging and promotion, each of them is capable of bringing stable profit already in the first quarter.

What is profitable to sell on marketplaces: conclusions

To successfully sell on marketplaces, focus on everyday, in-demand products with simple logistics and high turnover. The key to success lies not in luck but in deep market analysis, precise calculation of all costs and potential profits, as well as in a smart launch and sales optimization. A careful approach to niche selection and constant monitoring of metrics will help you build a stable and profitable business on online platforms.

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Myths about investing not only create illusions. They block access to real financial resources and hinder capital formation. The financial market is full of outdated misconceptions that have firmly rooted in the minds of many. It is important to debunk these constructs and replace them with practical knowledge.

Investments are risky and almost always lead to losses

Myths about investing often associate risks with guaranteed losses. In practice, risk is managed. Smart investing uses diversification, fundamental and technical analysis, as well as various financial instruments to minimize losses. For example, a portfolio including stocks, bonds, and ETFs shows an average return of 7-10% annually over the long term.

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The stock market offers balanced solutions where the likelihood of losses is reduced through proper asset allocation. Stocks of companies in the S&P 500 index historically show growth despite temporary setbacks. A novice investor should understand this dynamic rather than fear it.

Investments are like a lottery

This stereotype often equates financial investments to gambling. In reality, a lottery does not involve analysis, forecasting, and economic schemes. Investing in financial instruments relies on statistics, analytics, and strategy.

Stock indices, such as MSCI World, show long-term growth due to the economic expansion and capital growth of the world’s largest companies. Brokers provide access to tools that allow asset management considering inflation and current market conditions. Investing in bonds, funds, and ETFs helps stabilize income, minimize downturns, and build savings with predictable results.

Investments are only accessible to professionals

Myths about investing create a false belief in its inaccessibility to a wide audience. Today, brokerage platforms, funds, and ETFs provide access to global markets with minimal entry thresholds. Amounts starting from 1000 rubles already allow for the creation of a basic investment portfolio.

Stock exchange, analytics, access to corporate reports—all of this is available through modern applications and services. Investing for beginners becomes a simple and understandable practice thanks to educational materials and guidance from financial experts.

Investments require large initial sums

Stereotypes often push the idea of the need for large capital investments. The facts demonstrate the opposite. Many ETFs accept participation with a minimal amount, and federal bond securities are sold starting from 1000 rubles. The market provides tools that allow for regular capital accumulation even with a limited budget.

How to invest effectively is a question of discipline, not the size of initial investments. Regular small investments utilize the compound interest effect, accelerating capital growth. A systematic approach ensures stable profits in the long run.

Investments do not protect against inflation

Myths about investing create a false sense that inflation erodes returns. Proper financial investment, on the contrary, outpaces inflation. Stocks, real estate, ETFs focusing on commodities or energy traditionally show returns higher than the inflation rate.

Investing in stocks of companies listed on the Moscow Exchange index historically demonstrates outperforming growth compared to inflation. They help preserve purchasing power and protect capital more effectively than deposits.

Deposits are safer than any investments

This stereotype reinforces the illusion of absolute safety of bank deposits. The average deposit rate in Russia fluctuates around 10% annually, while the inflation rate often exceeds this percentage. Keeping money in a deposit often leads to a real loss of purchasing power.

Investments provide more flexible strategies and allow for earning returns exceeding the inflation rate. For example, dividend stocks and fixed-income assets with a constant coupon provide a stable cash flow, laying the foundation for sustainable capital growth.

Only quick profits make sense

In practice, long-term strategies demonstrate significantly higher stability and profitability. Capital grows over time through profit reinvestment and smart diversification.

The stock market confirms that stocks with moderate growth and bonds form a stable income over a horizon of three years. Trading for quick profits requires deep immersion and high qualifications. Finances adhere to the laws of economics, where time becomes the main ally.

Just buying one “winning” stock is enough

Myths about investing fuel belief in a magical asset. A single stock does not generate stable income. Smart capital investment always employs the principle of diversification.

The stock market, stocks, bonds, ETFs, exchange, trading—each instrument plays its role in the portfolio. For example, tech company stocks drive growth, bonds stabilize income, ETFs provide balanced exposure to different sectors of the economy.

Myth that investments cannot be controlled

In practice, smart investing relies on clear metrics: asset diversification, regular analytics, control over the risk-return ratio.

Brokerage services provide detailed reports, allow tracking capital movements in real time, analyzing portfolio structures, and promptly adjusting strategies. Financial instruments in the stock market become accessible and transparent when used consciously.

Main mistakes fueled by myths about investing

Common misconceptions lead to persistent mistakes that reduce profitability and disrupt investment structures. Incorrect approaches hinder the use of real opportunities and impede capital growth. Understanding key miscalculations helps rebuild strategy and eliminate weak links in the investment process.

Strategic mistakes:

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  1. Ignoring asset diversification.
  2. Attempting to make quick profits without analysis.
  3. Using only one financial instrument.
  4. Neglecting regular investing.
  5. Believing investments are inaccessible to beginners.
  6. Trying to outpace inflation only through deposits.
  7. Lack of systematic planning and calculations.

Such miscalculations undermine portfolio stability and increase the likelihood of financial losses. Eliminating these errors allows for building a reliable investment strategy and unlocking the potential of investments.

Myths about investing: conclusions

Myths about investing hinder financial development, block access to effective strategies, and create false fears. Economic literacy, regular practice, and an analytical approach enable building stable capital, protecting savings from inflation, and earning consistent profits. Investments have long ceased to be a complex science for the chosen few. Modern tools, funds, ETFs, and brokerage services provide accessibility and transparency.

The e-commerce market is growing rapidly and opening up new opportunities for investors. Of particular interest is the Wildberry variety, one of the leaders in this market. In this article, we’ll analyze the investment prospects for Wildberries and understand why this platform can be a good investment option.

The Advantages of Investing in Wildberry Businesses: Simplicity, Speed, and Millions of Opportunities

WB offers almost everything to make life easier for a potential investor. The platform actively assists newcomers, from ready-made guides for opening a store to supporting Wildberries with advertising, sales promotion, and logistics. The marketplace offers detailed video tutorials, webinars, and round-the-clock feedback.

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The average initial financial investment is 30,000–50,000 rubles, which is much lower than when starting a traditional offline business: there’s no need to rent premises or hire staff, and overhead costs are kept to a minimum.

Investing in Wildberries gives entrepreneurs access to an audience of over 70 million monthly buyers, significantly expanding their potential sales market.

Wildberries Affiliate Program: The Gateway to a Successful Start

The main advantages include easier market entry and more favorable conditions.

Special Features:

  1. Minimum investment: You can start with amounts as low as 30,000 rubles, making entering the market affordable.
  2. Advertising Support: The platform offers new partners advertising bonuses and subsidies of up to 20% for marketing campaigns.
  3. Technical Support: The support service helps resolve issues at any stage of the business 24/7.
  4. Access to Training Materials: Video tutorials, training courses, and webinars are offered to help you quickly understand the platform’s features.
  5. Analysis Tools: Provide tools for needs analysis.

For many novice sellers, these conditions are the deciding factor.

Unexpected Bonuses: Inspiring Logistics and Simplicity

One of the highlights is the powerful logistics system. Compared to other platforms, it has a truly impressive network that helps minimize shipping costs and reduce time risks. Most products are delivered faster than in any other marketplace in Russia.

On average, delivery takes 1-3 days in major cities and up to 5-7 days in more remote areas. Wildberries uses its own logistics centers and partners with services such as SDEK and Boxberry to ensure the fastest and highest-quality service.

It’s also worth noting that the platform actively utilizes omnichannel delivery methods: customers can choose from convenient order pickup points, courier delivery, or even pickup from partner stores.

By integrating with Wildberries, you can receive automatic notifications about replenishment needs and analytical reports that will help you plan deliveries and avoid product shortages.

Disadvantages and Risks of Investing in Wildberries Stores: Problems You Should Know Beforehand

As with any business, there are pitfalls here too. The main risk when opening a Wildberries store is, of course, choosing the wrong product. According to research, approximately 30% of new sellers experience problems due to incorrect category selection.

For example, there is much more competition in the clothing and accessories categories than in niche home improvement or sporting goods categories. It’s important to remember that it can take 1 to 3 months to find your niche. The wrong choice can lead to low profitability for your Wildberries store.

Furthermore, running a store is time-consuming: creating product cards takes about 2 to 3 hours per item, and daily sales tracking and communicating with customers takes 2 to 5 hours per day. All of this requires a great deal of effort, especially in the initial phase when processes also need to be constantly optimized to increase efficiency.

High Competition: How to Establish Yourself Among Thousands of Opportunities?

One of the factors sellers face is high market competition. Hundreds of new entrants join every day, each seeking to occupy its niche. If you don’t put a lot of effort into advertising and pay attention to quality, you can quickly lose sight of the multitude of similar offerings. Investing in Wildberries can generate income, but you need to constantly remain vigilant and monitor your competitors.

Hidden Risks When Starting a Wildberries Business: What’s Behind the Scenes of the Investment?

Threats often relate to relationships with suppliers, whose cooperation may seem easy at first glance, but is far from it. Practical examples show that many implementers face serious problems.

For example, one supplier in the Rostov region regularly experienced delivery delays of 10 to 15 days, resulting in missed deadlines and negative customer feedback. Another case comes from the Ivanovo region, where a batch of textiles was delivered with defects (deviations of up to 20% in fabric quality).

It’s also worth considering the specifics of the regulations. Wildberries’ rules are subject to change, which sometimes causes unexpected difficulties for sellers. Fee adjustments or changes in refund policies can affect the bottom line. It’s important to stay up-to-date and be ready to adapt.

How much does it cost to open a store on Wildberries? Investing with real numbers

Here, we can talk about fairly flexible conditions: minimum costs start from about 30,000 to 50,000 rubles, which includes registration, the purchase of the first batch of products, and investments in Wildberries’ marketing. However, if you want to make a profit quickly, you should also consider marketing costs: advertising on the platform is an important part of success.

For larger players, the amount can reach 300,000 rubles or more. It all depends on the purchase volume and the desired positions on the platform. For anyone looking to try their hand at online trading, Wildberries investments remain an attractive option.

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Is it worth investing in Wildberries stores?: Conclusions

In summary, the system has advantages and disadvantages. The location offers great opportunities for anyone looking to work and study. The quick return on investment, platform support, and a large audience of buyers make VB an interesting investment option.

If you’re up for a challenge and want to try your hand at this dynamic business, investing in Wildberries is an opportunity to enter the world of online trading with minimal costs and maximum support. The main thing to remember is that success comes to those who are not afraid of difficulties and are willing to constantly develop.