Is it profitable to invest in online stores in 2025?

What is profitable to sell on marketplaces is a question that is now being answered not by intuition, but through numbers, analytics, and precise calculation. In conditions of high competition and fluctuating demand, those who do not guess, but systematically approach the choice of niche, evaluate profitability, and calculate logistics before launch are the winners.

The current approach is based on three parameters: profitability, forecasted demand, and logistics. Let’s take a closer look at what is profitable to sell on marketplaces in this article.

Top growing products for sale on marketplaces

On marketplaces, the winner is not the one who guesses trends, but the one who can do the math of the niche. Certain categories grow not seasonally, but due to consumer behavior and logistical logic. Current assortment analytics on online platforms record demand growth in the following categories:

1. Car accessories: consistently high frequency, high profitability, constant demand, low return rate.
2. Cosmetics from small brands: the trend for “clean composition” combined with local production ensures high sales and low logistics costs.
3. Products for dachas and gardens: a seasonal but very profitable segment, especially in regions.
4. Organizers and storage systems: popular items with minimal investment in packaging and transportation.
5. Underwear and socks: an “evergreen” category — compact storage, quick delivery, no need for complex certifications.

What is profitable to sell on marketplaces is determined not only by the niche’s popularity but also by the level of competition within it. A successful launch requires an evaluation not of sales volume but of the density of offerings on the first pages and the share of own brands.

What products to sell on marketplaces

Understanding what to choose to sell on marketplaces is formed not by intuition, but by specific metrics: number of sellers, number of SKUs, frequency of search queries, number of reviews on top products.

Choosing a product for a marketplace requires a balance: a low entry threshold combined with high chances of getting to the top. Such an assortment should not depend on seasonality, not require complex certification, and be easily scalable.

Top niches: children’s products, textiles, sports goods, kitchenware. But only with proper packaging, precise analytics, and good logistics.

Algorithm for choosing a product

Launching sales is not about inspiration but cold calculation. To understand what is profitable to sell on marketplaces, it is important to go through the filter of numbers, not just rely on intuition.

To receive stable revenue from sales, the following 5 steps will help:

1. Choose a niche with real, not abstract demand. Analyze search results for frequent queries, record the number of competitors, clarify the dynamics.
2. Check profitability. Calculate net profit per unit considering packaging, platform fees, logistics, return costs.
3. Check how easy it is to obtain certificates. Evaluate deadlines, costs, list of documents. Exclude niches requiring mandatory government registration.
4. Work on logistics. Compare FBO and FBS conditions, calculate delivery, storage, packaging costs. Specify dimensions to reduce logistics expenses.
5. Model purchases. Estimate the budget for promotion — without initial traffic, even the most popular marketplace product won’t sell.

Following this algorithm helps reduce risks at the start and more accurately assess the niche’s prospects. The right product is not just an item but an economically calculated solution ready for scaling.

What to sell on Wildberries

Wildberries scales the assortment best. What is profitable to sell on marketplaces of this format are categories with frequent search queries and high turnover: underwear, cosmetics, household goods. The platform aggressively promotes inexpensive items, especially from its own production.

It is important to note: Wildberries requires high shipping speed. Warehouses are distributed by regions, products are moved automatically, and penalties are immediate.

What to sell on Ozon

Ozon values assortment and card depth. Here, the brand strategy works: unique USP, thoughtful photos, animations, detailed descriptions. What is profitable to sell on marketplaces of this format? It’s non-standard but versatile products: eco-friendly household products, smart home devices, original pet products.

Customer loyalty is higher, purchases are more stable. At the same time, the online store actively promotes its own logistics and advertising services.

What to sell on Yandex Market

The platform targets a tech-savvy audience. Demand is growing here for electronics, gadgets, products from the “smart home” segment. What is profitable to sell on ecosystem-type marketplaces? Products with built-in value and minimal competition. Packaging and description directly impact sales.

Yandex actively promotes the assortment by clicks, so clickability of the card is more important than price.

Accounting for logistics and packaging: how to save

Transitioning from idea to launch requires not only choice but also careful cost control. The main costs lie in packaging, transportation, and purchases. Bulky products increase storage costs, and non-standard packaging can double logistics expenses.

The rational solution is to package the product so that it meets platform requirements but takes up minimal space. Reducing returns is achieved through precise labeling and quality photos. A profitable assortment is compact, low-maintenance products without fragile elements — minimizing losses during delivery.

Brand and own production

Creating a brand and launching own production is not a trend but a tool for controlling profitability. In popular niches, manufacturers earn 2-3 times more profit per unit. This approach is especially effective when working with high-demand products.

What is profitable to sell on marketplaces under your own brand are simple but necessary products: towels, thermos mugs, silicone baking molds. Unique packaging and design create additional value. Connecting a contract with a domestic manufacturer shortens the supply chain and eliminates intermediaries.

Search query as a guide

A search query is not just a keyword but an indicator of current audience behavior. What is profitable to sell on marketplaces can be seen from the frequency of the query and its seasonal dynamics. Using analytical services (MPStats, Mafin, Selvery) allows pinpointing queries with high demand and low competition.

Popular products for online sales can be easily identified by a combination of parameters: average number of reviews on top products — up to 100, level of competition — not more than 5 sellers per 1 SKU, stable growth of search traffic — at least 20% per month.

Specific examples of profitable solutions

Analysis of successful products on platforms is a guide for launching your own sales. It is specifics that allow you to see the logic of demand and calculate potential in advance.

What is profitable to sell on marketplaces is guided not by theory but by numbers:

1. Compact mini irons for travel. Purchase price — 230 ₽, retail — 890 ₽. Profit margin — 62%. Demand grows during vacation season. Returns — less than 2%.
2. LED strips with remote control. High-frequency query, high sales, low cost. Simple logistics.
3. Food containers with dividers. Fit the wellness trend, in demand year-round, easily branded.
4. Baking assortment with culinary recipes in the description. Added value increases conversion.
5. Manicure sets. Low entry, high profitability, high average check with cross-selling.

All these examples are united by clear economics: high profitability, easy launch, and stable demand. With proper packaging and promotion, each of them is capable of bringing stable profit already in the first quarter.

What is profitable to sell on marketplaces: conclusions

To successfully sell on marketplaces, focus on everyday, in-demand products with simple logistics and high turnover. The key to success lies not in luck but in deep market analysis, precise calculation of all costs and potential profits, as well as in a smart launch and sales optimization. A careful approach to niche selection and constant monitoring of metrics will help you build a stable and profitable business on online platforms.

In the modern world, where the economic situation is constantly changing, financial literacy becomes not just a useful skill, but a necessity. The ability to effectively manage your money, make informed decisions about savings, investments, and credits allows you to feel more confident and achieve your goals.

Where to start on the path to financial independence? In this article, we will discuss how to improve financial literacy and enhance your financial well-being. You will learn how to take control of your finances.

Where to start improving financial literacy: basics in action

For sustainable changes, it is important to have a clear understanding of what financial literacy is. This skill includes not only knowledge of terms but also the practical ability to apply tools for preserving, growing, and controlling personal finances. The first step is conscious involvement in the process. Analyze the structure of your budget, identify fixed and variable expenses, pinpoint spending leaks. Then, allocate your income according to the formula: 50% for needs, 30% for wants, 20% for savings. This approach, on how to improve financial literacy, builds discipline and emphasizes the importance of planning.

Expense planning: calendar instead of chaos

The lack of a system in expenses creates an illusion of deficit even with a stable income. Expense planning dispels this illusion, creates predictability, and frees up resources. A monthly financial plan based on a calendar accounts for regular payments like utilities, loans, transportation, food, as well as seasonal and one-time expenses like gifts, vacations, medical services. Clear allocation of amounts by categories eliminates impulsive spending and establishes a structure. In this case, how to improve financial literacy involves learning to manage a limited budget without compromising quality of life.

Personal budget: transparency and control

A single document—whether in an Excel spreadsheet, CoinKeeper app, or a notebook—allows you to track the cash flow in real time. Every ruble is accounted for, from major payments to a cup of coffee. This approach creates the “transparent wallet” effect. After 30 days, it becomes clear where resources are leaking and where reserves are opening up. A personal budget transforms into a tool not only for control but also for optimization. Financial literacy is not about restriction but about managing finances without stress.

How to improve financial literacy and not fall for marketing

Every unplanned purchase is a result of marketing provocation or emotional impulse. How to improve financial literacy? Control these reactions. Here, the 72-hour strategy works: when you want to buy something, write down the item and wait for three days. During this time, the emotional attachment fades. If the item is truly needed, it is purchased consciously, not impulsively.

It is helpful to make a shopping list in advance, set limits on your card, and use cash. These practices increase financial stability and reduce unnecessary expenses.

Financial stability: the foundation of confidence in the future

Stability is not the end result but a strategy. To build it, it is important to create an “emergency fund” — a reserve for 3–6 months of living expenses. These funds are kept separate from the main account, not used for daily expenses, and help weather job loss, illness, or repairs without incurring debts. Concurrently, it is essential to evaluate the credit burden. Stability entails minimizing debts, and if there are obligations, choosing the most favorable terms in interest rates and durations.

How to improve financial literacy: building savings starts with discipline. Even allocating 10% of your monthly income to a reserve fund lays the foundation. Savings are divided by goals: vacation, gadgets, healthcare, education. Each account is given a name, which boosts motivation. The skill involves the ability to save not sporadically but regularly and purposefully.

Investing for beginners: growth over storage

Money kept under the mattress loses value. Inflation devalues savings, while investments protect and grow capital. It is advisable to start with the most reliable instruments: bank deposits, government bonds, ETFs. As you learn more, consider dividend stocks, index funds, crowdfunding. Investing money should come after creating an emergency fund. Financial literacy includes calculating risks, understanding tools, and defining investment goals. The entry amount starts from 1000 rubles. Conservative investments yield returns of 7–10% annually.

Credits: a tool requiring precise tuning

Credit is an amplifier. However, it works both ways: it can accelerate goal achievement or disrupt finances if used recklessly. The difference between a beneficial and toxic credit:

To make the product work, it is important to remember:

1. Effective interest rate is more important than nominal — it shows the total overpayment.

2. Always check for built-in services: insurance, SMS notifications, additional fees.

3. Use calculators — they show the actual monthly payment considering all conditions.

Golden rule: monthly loan payments should not exceed 30% of the family’s income. Anything above is a risk zone.

How to improve financial literacy: 7 actions that work

Concrete steps for real improvement in financial literacy:

1. Track your personal budget every day. Whether in a notebook or an app like Zen-Money, the key is to see the flow: how much came in, where it went. Without this, all financial discussions are empty.

2. Study key concepts: what an asset is, why passive is not just a part of speech, what diversification does, and how inflation eats away at your “emergency fund.”

3. Set financial goals: short-term (e.g., save 15,000 ₽ for dental work in 3 months), medium-term (accumulate 60,000 ₽ for a vacation in 6 months), long-term (open an investment account or an individual investment account in 12 months).

4. Separate accounts by function: expenses, emergency fund, savings, investments. Even if they are virtual piggy banks, your brain learns to perceive money as targeted resources.

5. Read at least one book per month on personal finance. Examples: “The Path to Financial Freedom” by Bodo Schaefer, “Money Rules Everything” by Morgan Housel, “The Richest Man in Babylon” by George S. Clason.

6. Avoid consumer loans. Items that depreciate in value should not be bought on credit. Phones, sofas, jackets are not assets. Taking credit for them equals a loss of stability.

7. Review your budget monthly. Optimize expenses, cancel unnecessary subscriptions, reassess tariffs. This 1–2 hours per month saves tens of thousands of rubles per year.

Financial literacy in adulthood

Many think that in their 40s+ they can no longer learn anything new. This is a myth. It is in mature adulthood that a person manages the largest sums: mortgage, salary, children, savings, pension. Mistakes here are the costliest. How to improve financial literacy for mature individuals:

1. Online courses from Sberbank, VTB, Central Bank of Russia.

2. Telegram channels with micro-lessons (no fluff).

3. YouTube channels like InvestFuture, Financial Literacy of Russia.

4. Courses on “Financial Literacy” from the Ministry of Finance — free and structured by levels.

Important: not everything at once. Start with one topic per month — budgeting, then loans, then savings. It’s like a gym: consistency is better than speed.

Economic efficiency is about reallocating, not just saving

Most people think, “I need to spend less.” In reality, it’s about spending smarter. What reduces efficiency:

1. Uncontrolled autopayments (forgotten subscriptions, duplicate services).

2. Bank fees (e.g., for cash withdrawals from credit cards).

3. Habitual but unnecessary expenses (“daily takeout coffee is not a luxury”).

What increases efficiency:

1. Switching to family plans (for communication, internet, subscriptions).

2. Paying upfront for 3–6 months with a discount.

3. Cashback/reward cards — if they don’t encourage unnecessary purchases.

   

Perform a “financial review” monthly. Make adjustments: real financial literacy in action.

How to improve financial literacy: conclusions

It is important to carry out daily actions that form a sustainable behavioral model. Resource allocation, impulse control, clear goals, and understanding of tools create a platform for prosperity. It’s not the amount of money earned that influences well-being, but the quality of financial decisions.